.png)
Visibility. Done Simple.
Democratizing access to the worlds most trusted publishers.
Mission:
The "Validation Layer" used to be locked behind massive budgets and complex adtech barriers. We exist to break those walls down. VISTY gives ambitious brands direct, simple access to the premium attention they deserve - making high-trust publishers available to everyone.
VISTY: The New Standard for Premium Video Attention
The Advertising Landscape has become noisy. We’re here to tune it.
For too long, digital advertising has been obsessed with the short term. Brands are caught in a race to the bottom, fighting for scraps of attention in cluttered social feeds, desperately trying to convert the 5% of their audience that is currently "in-market."
- But what about the other 95%? The future customers who need to know who you are before they are ready to buy?
At VISTY, we believe that ignoring brand building for quick performance metrics is a mistake. We exist to help brands get back to the fundamentals of long-term growth by securing real attention in trusted environments.
- We call this Attention as a Service (AaaS).
Philosophy
Our Philosophy: Context First, Audience Follows
Our approach is built on a simple, contrarian belief: stop obsessing over hyper-targeting and start obsessing over the environment.We believe that if you get the context right, the audience will look after itself.Drawing on foundational marketing principles (like The Long and The Short of It), we know that brand building is essential for sustainable growth.
We achieve this through a disciplined focus on three pillars:
- Creative: Great creative is non-negotiable—it needs hooks and emotive storytelling. But we also know that even the best creative is wasted if no one pays attention to it because it’s placed poorly.
- Context: Not all digital real estate is created equal. A premium news site offers a vastly different environment for a brand than a chaotic social media feed. Context signals trust.
- Canvas: This is our specialty: Premium Video. We focus here because the data proves its worth. Research from Lumen shows that video on premium news sites is 140% more effective at capturing attention than video on social media.
By ensuring your brand appears in the right context on the highest-quality canvas, we ensure you are building awareness with new audiences today, so they consider you tomorrow.
The Founder’s Vision
built for the modern growth stack:
VISTY was founded by Ronan Lundy, an experienced leader with a deep background in Programmatic Advertising & Brand Strategy.
Having spent his career driving growth for businesses, including working with leading retailers such as Hunter Boots, FitFlop, and G-Star Raw, Ronan recognized a critical flaw in modern digital strategies. He saw firsthand how the industry's over-reliance on short-term performance marketing and complex programmatic execution was eroding long-term brand value.
He realized that true growth comes from building attention and trust, not just chasing the next cheap click. Ronan built VISTY to solve this complex problem with a straightforward solution: to provide a platform where high-quality brands could easily access high-quality attention.
Having spent his career driving growth for businesses, including working with leading retailers such as Hunter Boots, FitFlop, and G-Star Raw, Ronan recognized a critical flaw in modern digital strategies. He saw firsthand how the industry's over-reliance on short-term performance marketing and complex programmatic execution was eroding long-term brand value.
He realized that true growth comes from building attention and trust, not just chasing the next cheap click. Ronan built VISTY to solve this complex problem with a straightforward solution: to provide a platform where high-quality brands could easily access high-quality attention.
The Friction
What I saw in the market:
- Great brands stuck on the "Social Treadmill". Founders and marketers were burning out trying to feed the Meta/TikTok content beast.
- The "Trust Gap" in the middle funnel.
Brands had traffic, but they lacked the authority to convert cold audiences at scale. - Premium inventory was gated.
The worlds biggest publishers were locked behind massive minimum spends and agency fees. - Complexity was the enemy.
Programmatic ads were too time consuming for lean, founder-led teams to manage.
The Fix
Why I built VISTY:
- To democratize access. Leveraging more than 10 years of adtech experience so independent brands could access the same opportunity the biggest brands had.
- To simplify the tech stack.
We stripped away the dashboards and trade desks. You just plug in and grow. - To prioritise "Attention" over "Impressions".
The data is clear: Video on premium news sites captures significantly more attention, leading to better results for brands. - To build the "Infrastructure for Growth".
Access means nothing if your placements are invisible. We engineered strict guardrails to ensure you only get large-format, high-viewability players that actually drive brand growth.
Visibility
Visibility. Done Simple.
We are stripping away the complexity of programmatic advertising and focusing on what matters: putting your brand in front of people who are actually looking.
This is Premium Video without the clutter.
This is Attention as a Service. This is VISTY.
This is Premium Video without the clutter.
This is Attention as a Service. This is VISTY.
© Copyright 2025. All rights reserved
Design and developed by YAVACADO
