Connected TV Advertising in Ireland: Get Your Brand on the Big Screen from €1,000

For years, advertising on television meant one thing: a big budget, a production crew, and an agency to book it all. It was the preserve of the big brands. If you ran a hotel, a travel company, or a growing consumer brand, the TV screen in your customer's living room was effectively off limits.

That has changed. Connected TV, or CTV, is simply advertising that plays on the television through the internet, on smart TVs like Samsung and LG. Your video ad can run on the biggest screen in an Irish home, from a starting budget of €1,000.

And here is the part most brands haven't clocked yet. Right now, almost nobody in the mid-market is doing it. The brands you see advertising on connected TV tend to be the big household names. Your actual competitors are all fighting it out in the same crowded social media feeds, pushing each other's costs up. Connected TV is a screen they simply aren't on yet. You can be there first.

In short

• What it is: Your video ad playing on real television screens in Irish homes, on Samsung and LG smart TVs.
• What it costs: From €1,000.
• Where it runs: Samsung and LG smart TVs, across Ireland.
• The VISTY promise: We guarantee your ad plays on an actual TV, never quietly shifted onto a phone or tablet.

Why the big screen, why now

Connected TV is the fastest-growing part of Irish video advertising. In 2025, spend on publisher and broadcaster video grew 22%, the strongest growth of any digital advertising format in the country, and connected TV made up 58% of it (IAB Ireland). Forecasters expect connected TV to keep taking share from both traditional TV and online video for years to come.

Irish living rooms have moved to streaming, and the audience has moved with them. When someone sits down in front of the television, they are watching properly. Sound on, full screen, leaning back, not thumbing past your ad in a feed. That is why the people whose whole job is measuring attention, independent specialists like Lumen and Adelaide, rate the television screen among the highest-attention places you can put an ad.

VISTY versus a typical Connected TV buy

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The catch most people don't know about

Here is something the industry doesn't shout about. A lot of so-called connected TV advertising never actually plays on a TV.

When many brands buy "connected TV," their ads can end up spread across phones, tablets and laptops, not the television screen they pictured. In some cases sellers bundle those phone and tablet views in with real TV views and charge television prices for the lot. You pay a premium for the big screen, and a chunk of your budget quietly lands on a small one. The problem is well known enough that the industry has had to build tools just to let buyers check whether an ad ran on a television at all.

VISTY takes the guesswork out. We buy directly on Samsung and LG television screens, through the channels built into those TVs. That means 100% of your budget runs where you want it: on the actual television. Not a phone. Not a tablet. The big screen, every time.

This isn't a niche idea. The biggest advertising groups in the world are now shifting money toward attention and quality media rather than chasing cheap impressions. Havas and Viant recently launched an attention-based marketplace built on exactly that thinking. VISTY brings the same principle, real attention on a premium screen, to brands who were never given a seat at that table.

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How it works

It is simpler than most brands expect.

• Your budget: Start from €1,000. You pay for every thousand ad impressions delivered, usually somewhere between €25 and €35 depending on the campaign, so you always know what your money is buying.
• Your ad: A 15 or 30 second video. We recommend 30 seconds to tell your story properly. Bring your own, or we can help you make one as an optional add-on.
• Your audience: You choose who sees it. We can target by age and by interest, for example people interested in travel, hotels, food or your particular category, delivered to homes across Ireland.
• Your screen: Samsung and LG smart TVs. Real televisions, guaranteed.

Who it's for

Connected TV with VISTY is built for the brands who have mostly lived on social media and want to step up to the big screen without a big-brand budget. That means direct-to-consumer brands, growing consumer and food brands, and travel, leisure and hospitality businesses like hotels.

If you have felt the squeeze of rising social media costs, this is the opportunity. The big consumer names you will already have seen on connected TV, the Domino's and Coors Lights of the world, have the screen mostly to themselves right now. That leaves a wide-open space for smaller brands to show up somewhere their competitors aren't, on the most powerful screen in the house.

Frequently asked questions

What is connected TV advertising, in simple terms?

It is advertising that plays on a television through the internet rather than through traditional cable or an aerial. Your video ad appears on smart TVs, like Samsung and LG sets, while people watch streamed content at home. In short, it is a TV ad on the big screen, bought the modern way.

Can a small business really advertise on TV in Ireland?

Yes. This used to be the preserve of big brands with big budgets. With VISTY you can advertise on television screens in Irish homes from €1,000, with no huge production or agency costs required to get started.

How much does connected TV advertising cost in Ireland?

It starts from €1,000. You pay for every thousand people who see your ad, usually somewhere between €25 and €35 depending on the campaign. There is no giant upfront commitment, so it works for brands of any size.

Where will my ad actually show?

On Samsung and LG smart TVs, through the channels built into those televisions, delivered to homes across Ireland. It runs on the real television screen, not off to the side of a web page.

Will my ad definitely play on a TV and not on a phone?

Yes, and this is what makes VISTY different. With a lot of connected TV advertising, ads can quietly end up on phones, tablets and laptops even though you are paying TV prices. We buy directly on Samsung and LG television screens, so 100% of your budget runs on an actual TV.

Who will see my ad, and can I choose?

You choose. We can target your audience by age and by interest, for example people interested in travel, hotels or food, across Ireland. That way your ad reaches the people most likely to care about your brand.

What do I need to get started?

A short video ad, either 15 or 30 seconds, with 30 seconds recommended. You can bring your own, or we can help you create one as an optional add-on. Then we agree your audience and budget, and you are live.

How is this different from advertising on social media?

Two big things. First, the screen: this is the television in the living room, full screen and sound on, watched properly rather than scrolled past. Second, the space: social feeds are crowded and competitive, while connected TV is somewhere most smaller brands aren't yet, so there is far less competition for attention. Find out how premium online video out performs social video.

Ready to see your brand on the big screen?

Book a 20-minute call and we will walk you through exactly what connected TV would look like for your brand in Ireland.

This is Attention as a Service. This is VISTY.

Visibility. Done Simple.

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